Privacy Policy

1. Introduction

Welcome to Amelo Loupes ("we," "our," or "us"). We are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website www.ameloloupes.co.uk or submit information via forms on our website.

For the purposes of the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable laws, Amelo Loupes is the “data controller,” responsible for the personal data collected via our website.

If you have any questions about this policy or your personal data, you can contact us at:

Email: info@ameloloupes.co.uk

2. The Information We Collect

We collect and process the following types of personal data when you submit a contact or registration form on our website:

- Personal Identifiable Information (PII): Name, email address, phone number, and any other details you provide in the form.
- University or Workplace Information: We collect the name of your university or workplace when you fill out a registration form.
- Form-Specific Information: Depending on the form's purpose (e.g., contact form, registration form), additional information such as questions or specific requests may be collected.
- Usage Data: When you visit our website, we may automatically collect certain data about your device and how you use our website (e.g., IP address, browser type, and browsing behavior), typically through cookies.

3. How We Collect Your Data

We collect personal data in the following ways:

- Forms Submitted by You: When you voluntarily fill out and submit contact forms or registration forms on our website, we collect the information you provide.
- Automatically (Cookies): We use cookies and similar technologies to automatically collect information about how you interact with our website. Cookies are small text files stored on your device that help us understand your preferences and improve your experience on our website. You can manage your cookie preferences through your browser settings.

4. How We Use Your Data

We use the personal data collected through forms and cookies for the following purposes:

- To Respond to Your Inquiries or Requests: If you complete a contact form, we use the information provided to respond to your questions or requests.
- To Process Registrations: If you complete a registration form, we will use the data to manage your registration and provide services.
- To Communicate with You: We may use your contact details to send follow-up information regarding your form submission, updates, or other relevant information.
- To Improve Our Services: Information collected through forms and cookies helps us better understand user needs and improve our website and services.
- For Marketing Purposes (with your consent): If you opt into our marketing communications, we may use your personal data to send promotional offers or updates about our products and services.

5. Legal Basis for Processing Your Data

Under the UK GDPR, we rely on the following legal bases for processing your data:

- Your Consent – When you submit a form or opt into our marketing communications, we process your personal data based on your consent. You can withdraw your consent at any time by contacting us.
- Contractual Necessity – We process your data when it is necessary to fulfill a contract or service request, such as processing a registration or responding to an inquiry.
- Legitimate Interests – In some cases, we may process your data to improve our services or respond to your requests, provided that this does not infringe on your rights.

6. How We Share Your Data

We may share your personal data with the following third parties:

- Payment Processors: We use third-party payment processors to handle any transactions securely.
Mailing Services: We share data with mailing services to send communications such as order confirmations or marketing emails (with your consent).
- Marketing Platforms: We use marketing platforms to send promotional offers and updates, provided you have opted into receiving such communications.
- Legal Requirements: We may share your data if required to comply with laws, regulations, or legal proceedings.
Business Transfers: In the event of a merger, acquisition, or sale of assets, your personal data may be transferred as part of that transaction.
- We ensure that any third parties we share your data with are GDPR-compliant and only process your data in accordance with our instructions.

7. Data Security

We are committed to ensuring the security of your personal data. We implement appropriate technical and organizational measures to protect against unauthorized access, alteration, disclosure, or destruction of your data.

However, please note that no data transmission over the internet is 100% secure, and we cannot guarantee the absolute security of your data.

8. Your Rights

Under the UK GDPR, you have the following rights:

- Access: You can request access to your personal data and obtain a copy of it.
- Correction: You can request corrections to any inaccurate or incomplete personal data we hold about you.
- Deletion: You can ask us to delete your personal data where there is no valid reason for us to continue processing it.
- Objection: You can object to our processing of your personal data, particularly for direct marketing purposes.
- Data Portability: You have the right to request your data in a machine-readable format to transfer it to another service provider.
To exercise any of these rights, please contact us at info@ameloloupes.co.uk. We will respond to your request within one month.

9. Cookies and How We Use Them

Cookies are small text files that are stored on your device when you visit a website. We use cookies to:

- Understand and Save User Preferences: To personalize your experience on our website.
- Analyze Website Traffic and Usage: To help us improve our website's functionality and performance.
- You can control your cookie preferences through your browser settings. You can set your browser to refuse cookies or to alert you when cookies are being sent. However, disabling cookies may affect how some parts of our website function.

10. Data Retention

We retain your personal data for as long as is necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. Once data is no longer needed, we will securely delete or anonymize it.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We encourage you to review this policy regularly to stay informed about how we protect your personal data.

12. Contact Us

If you have any questions, concerns, or requests regarding your personal data or this Privacy Policy, please contact us at:

Email: info@ameloloupes.co.uk

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